GTM
marketing
suite for B2B techs
Our comprehensive suite of Go-To-Market (GTM) marketing solutions, specifically crafted for B2B tech startups and scaleups offers all the essentials needed for a successful market launch and expansion.
Let's arm you with everything you need for a successful launch...
Market research and analysis
Dive deep into market dynamics. By running both primary and secondary market research techniques, we can equip you with all industry and customer trends needed for the successful positioning and distribution of your product or service.
Ideal customer profiling
Sharpen your focus with our tailored approach to identifying and profiling ideal customers and buyer personas. Understand the unique needs and behaviors of your target audience, enabling precision in your marketing efforts.
Product positioning
Stand out in the market and effectively differentiate from your competition. We help articulate your product's unique value, aligning it perfectly with market demands and customer expectations.
Tactical marketing
Our tactical marketing strategies are all about impact. Covering both digital and traditional channels, we ensure your message reaches and engages your target audience effectively.
Sales enablement
Bridge the gap between marketing and sales. We equip your sales team with the tools, resources, and training necessary to effectively sell and promote your products, ensuring alignment with your overall marketing strategy.
KPIs and analytics
Gain vital insights into the effectiveness of GTM strategy with our tracking and analytics tools, allowing for data-driven decisions and continuous optimisation of your tactics.
Client story
ARKK: A leading UK regtech
The need
Arkk, at a critical juncture of growth and concentrating on the launch of their new primary product, For:sight, required additional support for a Go-To-Market (GTM) campaign for another product offering.
The solution
Collaborating with ARKK's CMO and core sales and marketing team, APMS crafted a 12-week strategic plan. This plan involved a reassessment of the product’s value proposition, a detailed market analysis, and a tactical marketing and communication strategy aimed at meeting the ARKK’s objectives.
The campaign centered around a major launch event complemented by several outreach strategies such as targeted email communications, a cohesive plan for owned and social media content, and a structured automated email nurturing campaign.
APMS not only devised the strategy but also led the campaign’s execution. The launch event outperformed expectations, achieving an exceptional turnout and attendee satisfaction. In preparation for the event, APMS produced an array of content including blog posts, press release, social media posts, web and email content, a product brochure, a promotional video teaser, and a complete event recording.
Furthermore, APMS handled the digital facets of the campaign, which included creating a landing page, event page, email templates, and additional marketing materials.
The result
The campaign’s impact was significant, leading to a partnership with a key industry figure, which enabled Arkk to distribute its product broadly in the market.
"Ani was brought in to work with Arkk on a 12-week contract. From beginning to end it has been a pleasure working with her. Her attention to detail and ability to deliver work on time and maintain quality are a true asset. She's worked with the marketing team across a variety of different products and services, essentially becoming an extension of the team. I look forward to hopefully working with Ani in the future."
What's included
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One-on-one weekly sessions
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Custom market research (incl. interviews with key stakeholders and surveys)
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Executing proven B2B marketing strategic models and frameworks
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Tailored distribution and growth tactical plan
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Sales enablement marketing collateral kit
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KPIs and performance tracking dashboard setup
GTM suite delivery starting from: £10,000
*Prices are in GBP and excl. VAT
FAQs
APMS's GTM suite is ideal for B2B tech businesses, particularly startups and scaleups looking to launch new products or expand to new market regions and/or customer segments.
Payment can be made in full or in installments. One of our core values is being flexible so we aim to offer our clients the most optimal service conditions.
The results will vary based on your individual business goals and needs. If you opt for the delivery of the complete suite of solutions, by the end of the project, you can expect to have all the marketing essentials in place for a successful GTM delivery.
There are no specific prerequisites, but it’s beneficial to have a clear view and understanding of the current state and goals of your business.
Yes. You could either sign up for additional consulting hours or appoint us to execute the strategy for you and opt in for one of our monthly outsourcing packages.