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Our story

AP Marketing Solutions is a boutique remote consultancy that provides tailored marketing services for B2B tech startups, scaleups and SMEs. Established in 2018 by Ani Petrova, a specialist with a proven track record in Fin&Tech marketing, the company has dedicated itself to assisting savvy and ambitious businesses in achieving their both short- and long-term goals cost-effectively and sustainably.

Ani Petrova

Ani Petrova is a proven Fin&Tech marketing expert with a blend of startup and corporate background. She started her career at ARKK taking care of their key accounts, rapidly growing within the regtech space, and soon transitioned to lead their marketing initiatives. Ani further honed her skills at the UK branch of the leading Danish fintech Saxo Bank, where she played a pivotal role in the company's regional marketing strategies and operations. Before establishing AP Marketing Solutions, she managed UK retail marketing for Allianz Global Investors, the European investment management arm of the global insurance group Allianz, focusing on product marketing and various digital initiatives.

Meet our founder

Our Approach

At AP Marketing Solutions (APMS), we believe that the cornerstone of successful marketing is a personal, hands-on approach. Our methodology is underpinned by the conviction that every client deserves a marketing solution as unique as their business goals and vision. 

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Some brands we've worked with

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