Our story
AP Marketing Solutions (APMS) is a B2B marketing consultancy that helps complex industries such as fintech, SaaS, cybersecurity and compliance grow through organic demand creation and generation. We specialise in building Organic Growth Flywheels that turn campaigns, content and people into long-term visibility, credibility and pipeline influence.
Our solutions include community-led campaign strategy, content repurposing services and LinkedIn employee advocacy programmes that extend the impact of every marketing investment. Founded by Ani Petrova - an experienced marketer and community builder behind the 5,000+ member Fintech Marketing Hub - APMS combines proven expertise with practical execution to deliver sustainable growth without over-reliance on paid ads.
Ani Petrova
Ani Petrova is a proven Fin&Tech marketing expert with a blend of startup and corporate background. She started her career at ARKK taking care of their key accounts, rapidly growing within the regtech space, and soon transitioned to lead their marketing initiatives. Ani further honed her skills at the UK branch of the leading Danish fintech Saxo Bank, where she played a pivotal role in the company's regional marketing strategies and operations. Before establishing AP Marketing Solutions, she managed UK retail marketing for Allianz Global Investors, the European investment management arm of the global insurance group Allianz, focusing on product marketing and various digital initiatives.
Meet our founder
Our Approach
At AP Marketing Solutions (APMS), we believe that the cornerstone of successful marketing is a personal, hands-on approach. Our methodology is underpinned by the conviction that every client deserves a marketing solution as unique as their business goals and vision.
