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The problem

Organic company reach on LinkedIn is shrinking, while PPC costs keep climbing. Paid ads deliver less, cost more, and often fail to build real trust. That’s why your people are becoming your most powerful organic channel.

Amplify

The employee advocacy accelerator for B2B growth

Amplify transforms B2B executives, subject matter experts and employees into consistent, authentic advocates for your brand. Our solution helps you build a LinkedIn employee advocacy programme that works, driving adoption, consistency and measurable results. 

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The solution

How we do it

Providing a structure with campaigns

Curated advocacy campaigns aligned with your marketing goals.

Facilitating governance and brand consistency

Compliance guardrails to keep every post on brand and on message.

Enabling efficient and company-wide adoption

Training, nudges and analytics to keep employees engaged.

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Why amplify

  • Extend reach 5–10x beyond your company page

  • Build credibility through authentic voices

  • Attract talent and strengthen employer brand

  • Turn employees into amplifiers for every campaign and product launch

Ready to amplify?

Turn your people into your most powerful growth channel.

What's included

  • Advocacy programme setup (a 3rd party solution integration required) 

  • Onboarding and training for executives & employees

  • Monthly advocacy campaigns aligned with your marketing goals

  • Governance and compliance guardrails

  • Quarter strategy review, programme reporting and analytics

Starting from £2,000 (setup) +  £500 (m/retainer) + 3rd party app license 

*Prices are in GBP and excl. VAT | Payments in EUR and USD available

FAQs

  • A B2B employee advocacy programme helps employees and executives share branded content on LinkedIn to increase organic reach, credibility and demand. With 'amplify', APMS designs and manages your employee advocacy program end-to-end, from campaigns and content prompts to governance, adoption support and analytics.

  • LinkedIn organic reach for company pages is shrinking, while PPC and paid advertising costs are climbing. Employee posts typically generate 2–3x more engagement than company posts and are trusted far more by decision-makers. In B2B, where deals depend on credibility and relationships, employee advocacy on LinkedIn is one of the most effective organic growth strategies.

  • Amplify turns your executives and employees into trusted LinkedIn voices. We:

    • Onboard employees into our 3rd party employee advocacy app

    • Launch monthly advocacy campaigns with curated content prompts

    • Provide governance, compliance guardrails and approval workflows for regulated industries

    • Track adoption and impact with analytics and leaderboards

  • Results vary by team size and adoption, but most clients achieve:

    • 5–10x more reach compared to company page posts

    • Higher LinkedIn engagement rates across executives and employees

    • Increased inbound opportunities and marketing-influenced pipeline

    • Stronger employer brand visibility and talent attraction

  • One of the biggest challenges with advocacy programs is participation. We make adoption easy with structured campaigns, ready-to-share content, nudges, gamification and quarterly enablement workshops. Analytics show employees their personal impact, making it rewarding to keep posting.

  • Amplify is perfect for: 

    • Startups wanting to scale awareness without heavy ad spend

    • Growing teams looking to mobilise employees as an organic channel

    • Complex B2B companies with long sales cycles where trust drives buying decisions

  • Most companies see results within 4–6 weeks, with higher LinkedIn reach, more consistent executive visibility and stronger engagement with ICPs. Because advocacy is organic, the benefits compound over time, making it one of the most sustainable B2B growth channels.

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