The problem
Most B2B companies rely on single tactics (like hosting events or publishing content pieces) that create a brief spike of attention and then fade. Without a structured campaign engine, momentum is lost, sales teams have little to follow up on, and marketing impact ends after just a few days.
With LinkedIn organic reach declining and PPC costs rising, relying on "random acts of marketing" or paid media is no longer sustainable for complex B2B companies.
The solution
Our Activate solution transforms one-off activities into community-led campaigns that build authority and nurture long-term demand. We help you design campaigns with clear blueprints, anchor activations and smart multi-channel distribution, so every event, panel or report keeps driving value long after launch.
How we do it
Blueprints that guide success
Every campaign starts with a proven playbook tailored to your goals and audience.
Activations that spark engagement
Interactive, community-driven ideas that keep your audience involved and invested.
Amplification that multiplies reach
Smart distribution across LinkedIn, email, events, and partner networks to ensure lasting demand.
Sales enablement for prospecting
Core campaign assets are turned into concise decks and one-pagers, enabling BD and accelerating conversion.
Activate ensures that every campaign builds momentum, strengthens brand authority and supports pipeline.
Why activate
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Create B2B campaigns that sustain visibility for weeks and months, not days
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Achieve multi-channel presence on LinkedIn, email and sales outreach
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Generate marketing-influenced pipeline built on authority and trust
"Ani was brought in to work with Arkk on a 12-week contract. From beginning to end it has been a pleasure working with her. Her attention to detail and ability to deliver work on time and maintain quality are a true asset. She's worked with the marketing team across a variety of different products and services, essentially becoming an extension of the team. I look forward to hopefully working with Ani in the future."
Ani is fantastic. She is great in a variety of marketing facets, extremely reliable and dedicated.
FAQs
Activate is our campaign design and delivery service that helps startups and scaling teams launch community-led campaigns with lasting impact. We provide the strategy, creative ideas, and multi-channel amplification so your campaign doesn’t just spark, it sustains.
Activate is designed for complex B2B companies with long sales cycles and tight budgets that need smarter, sustained campaigns to cut through, including:
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Startups ready to break into the market with impact
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Scaleups looking to scale demand without burning resources
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Marketers who want campaigns that don’t just launch but last
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Traditional campaigns often rely on one-off ads or short bursts of content. AP Marketing Solutions' "activate" campaigns are community-driven, built to engage your audience directly, keep them participating, and create momentum across channels long after launch.
We tailor distribution to your audience but typically include:
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LinkedIn (organic + employee advocacy)
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Email nurture sequences
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Community activations (events, webinars, partnerships)
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Thought-leadership content (blogs, guides, whitepapers)
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Most campaigns run 6–8 weeks from concept to wrap-up. We also offer faster “mini-activations” for product launches or event tie-ins.
Just your goals and input. We handle the strategy, creative, copywriting, design, and execution. You stay in the loop with regular updates, but we take the heavy lifting off your plate.
We define KPIs upfront (engagement, leads, sign-ups, or community growth). We track performance across channels and deliver a post-campaign impact report so you see exactly what worked.
What's included
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Blueprint: Campaign strategy deck with activation plan
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Execution: LinkedIn assets, Email nurture flow, interactive asset (mini-guide, survey, or webinar), partner/community amplification plan
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Amplification: Distribution calendar, employee advocacy toolkit (plug-and-play posts)
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Measurement: Final campaign report with engagement + lead-gen metrics
Starting from £2,500 (mini) and £6,000 (full)
*Prices are in GBP and excl. VAT | Payments in EUR and USD available