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Your missing block into achieving growth...

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No-overhead, proven marketing solutions for growing fintechs. 
Are you a fintech startup or scaleup looking to grow?


If YES, do you have enough resources and capabilities to drive this growth in-house? 


If your answer is NO, then maybe we can help you. 


AP Marketing Solutions is a remote boutique marketing consultancy specialising in the fintech industry


Founded and run by proven fintech marketer Ani Petrova, AP Marketing Solutions aims to help growing fintechs make the most of their marketing efforts without the expensive in-house overheads. 


Bringing deep industry insights and expertise, we are your trusted fintech marketing partner and strategic advisor. 


From reviewing and optimising your marketing strategy to pulling together and implementing tactical solutions and processes

we’ll make marketing work for you. 


Freelance marketing support for fintech startups & scaleups

Our specialities include: 
Marketing Audit Marketing Strategy Go-to-market Strategy 
Branding Campaign Management 
Direct Marketing Inbound Marketing Lead Generation 
Events Management Product Marketing Marketing Automation 
Email Communications Content Marketing Storytelling
KPIs Reporting & Analytics 
We promise to deliver only what you need, when you need it -
in a cost-efficient, risk-free way with no long-term,
locked-in retainer contracts.

Meet our founder

Ani Petrova is a fintech marketing specialist with background in both startup and corporate marketing. She started her career with Arkk Solutions, one of the UK’s fastest growing Regtech startups currently supporting 25% of the FTSE 250. She initially joined the company as Account Manager and after a year of gaining key hands-on customer experience, she moved to marketing. As Arkk's only marketing executive at the time, Ani was working directly with the founding team and was responsible for all marketing efforts with particular focus on direct and inbound marketing. 


She then moved to the UK subsidiary of Saxo Bank Group, a leading investment banking and technology company with over 25 years of Fintech innovation and expertise in global financial markets. At Saxo, Ani was working closely with the senior management team and helping to shape and deliver the company’s regional marketing strategy. She was also responsible for the daily implementation of the marketing plan and budget. 


Prior to founding AP Marketing Solutions, Ani worked for Allianz Global Investors (AllianzGI), a leading European investment management firm owned by the global financial services group Allianz, with operations in over 20 locations worldwide and over EUR 500bn in AUM. She was managing AllianzGI’s UK retail marketing operations specialising in product marketing. Ani was also in charge of the regional content marketing strategy, communications and various digital projects. 


Ani is also an Investment Management Certificate (IMC) holder. 

Would you like to say 'Hi' and connect with Ani? You can connect on social  or book a 1on1 consultation with her below.

  • LinkedIn - White Circle
  • Twitter - White Circle

"Marketing is the connection between your business and customers. The strength of that connection will determine your business's future growth and success." 

Ani Petrova

Free ebook

How they did it: 

Real-world growth marketing strategies from 15 leading fintech startups


Pippa Horn Recommendation
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Complete the form below to book a 15-minute discovery session and see how we can help you grow your business.

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