Your dedicated B2B marketing strategist
Hi, I'm Ani Petrova — your go-to marketing expert and strategy architect for complex B2Bs. With ~15 years of real-world experience across agile startups and established leaders like AllianzGI, Saxo Bank, ARKK, CUBE and PPRO, I help organisations design and operationalise modern marketing engines that work in complex environments, where buying cycles are long, stakeholders are many, and global markets require coordinated execution.
By the numbers
~15
Years of experience
2
Women in Fintech awards from Innovate Finance UK
20+
B2B brands in my portfolio
2
Volunteering roles: Founder & Board Member at The Fintech Marketing Hub; Mentor at Rise by Barclays
Why me
From reviewing and optimising your marketing strategy to pulling together and implementing tactical solutions and processes –
I’ll make marketing work for you!
Get nimble, flexible, hands-on marketing support with a personal touch
Impact you can measure
I don’t bill by the hour. Instead, I deliver measurable, outcome-focused projects with full transparency. I believe marketing should fuel revenue and work hand in hand with business development. So, all my efforts prioritise sales and marketing alignment to drive real results.
Unique know-how
With extensive experience in both fast-paced tech startups and precision-driven financial services, I've seen it all so you don't have to cherry pick your tactics. From SEO and content to social media and ABM, I ensure your message hits the right audience at the right time.
Custom-tailored strategy
No two businesses are the same. I get in-depth with your goals and challenges to craft a strategy that’s uniquely yours - from insightful market analysis to laser-focused lead generation.
Proven
~15 years of proven B2B marketing experience.
100% recommendation
Flexible
Flexible terms.
No long-term, locked-in retainer contracts
Still not convinced I'm the right fit for your business?
Here is what clients say about working with me
Ani is a pleasure to work with! She assisted the marketing team at CUBE with ongoing social media support and implementation. Ani is positive, detailed and delivers on work in a timely manner. I could not recommend Ani enough for any and all marketing support required.
Sally Secker, ex-Head of Brand, CUBE
It's been a pleasure working with Ani for the past 6 months! She was instrumental in helping us build a cohesive brand strategy and implement our marketing platform.
Matthew Decker, Head of Payments, Mozrt (ex-WireFX)
Ani is fantastic. She is great in a variety of marketing facets, extremely reliable and dedicated. She is top notch in SEO, writing copy/content, design, website management and branding.
Steve Pomfret, Founder & CEO, Cygnetise
