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Why I traded solo consulting for agency life (and the 9 B2B marketing questions I brought with me)



In my latest LinkedIn article, I reflect on my decision to trade 7+ years of independent consulting for agency life and the 9 hard, unresolved B2B marketing questions that I carried over, now tested against a bigger team and a broader scope of work.


Here's a preview of what's inside:


  • The case for going independent, and what I didn't realise I was missing until I stepped back into a team environment

  • Proving media ROI is still broken, and internal misalignment is making it worse

  • Can media sustain growth in both the short and long term, or do you have to choose?

  • Is ABM hype, or just misunderstood?

  • The B2B creative problem: how do you stand out in a sea of sameness?

  • The audience availability problem nobody talks about

  • More budget does not mean more results: it means more risk of fragmentation

  • How much is too much? The oversaturation and reach problem

  • Brand recall or staying prominent at every touchpoint without being annoying

  • Making B2B less boring

  • The role of AI, and where to be honest about its limits

  • And what I'm now building at my current role as a B2B Strategist @ Webrepublic










 
 
 

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