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  • Writer's pictureani petrova

How to grow your fintech brand with community marketing

Market like a fintech Alex Latham

In the pilot episode of the new "Market like a fintech" podcast, Araminta spoke to Alex Latham, Co-founder and Chief Marketing Officer at Chip. Chip is the UK’s highest returning savings account. It’s an app that helps users save money automatically with AI. Every few days, Chip's algorithm calculates what you can afford to stash away based on your spending habits. It then transfers that money from your current account to your Chip account - automatically.

Chip is one of the biggest crowdfunded businesses in the UK with over 11,000 investors. They have a user base of over 300,000 active users who have saved over £150m. Last September, they raised £11m in just 3 days, making it the biggest crowdfund in Europe in 2020.

Alex was also recently recognised as one of the top 30 most influential fintech marketers of 2021 on our annual list and was just included in this year's 30 under 30 list by Forbes.

What’s Chip’s main strategy to enable viral growth, how they built a community of committed investors and what approach they’ve taken to maturing the Chip brand? To find out, listen to the show and check out the summary notes here:

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