A Crisis Marketing Playbook for Fintech Startups
With the next world economic crisis just around the corner, an increasing number of companies have already started preparing contingency marketing plans for surviving the challenging times ahead.
While no companies are completely recession-proof, tech startups and especially those in fintech will be one of the first to feel the impact of an economic slowdown.
In fact, early-stage fintechs are already facing a decline in VC funding due to consumers’ shift towards saving and less risky investments. Payment fintechs are also soon expected to take a hit on revenue due to a drop in customer transactions which will mean fewer fees collected and less profitability.
So, how can fintech startups prepare for the upcoming turbulent times in the economy?
Find out in our latest Crisis Marketing Playbook for Fintech Stratups below.