Marketing strategy & planning
Why do you need a marketing strategy and plan?
Whether you are a fintech start-up looking to launch a new product, create demand and enter new markets or an established SME looking to grow and generate more clients, a comprehensive marketing strategy and plan will help you make the most of your marketing efforts.
What is a marketing strategy? And how is a marketing plan different from a marketing strategy?
A marketing strategy represents a general overview of a company’s target markets, unique value proposition, long-term growth objectives and market-oriented competitive position.
It essentially incorporates the 7 Ps of the marketing mix (Product, Price, Place, Promotion, People, Process and Physical evidence) and provides answers to the following 3 questions: Where are we now? Where are we going? and How are we going to get there?
A marketing plan, on the other hand, provides a detailed outline of the processes and tactics required to execute the marketing strategy. An effective marketing plan should set clear SMART (Specific, Measurable, Achievable, Realistic and Time-bound) objectives, budgets and deadlines.
5 reasons why you need to have a comprehensive marketing strategy and plan in place:
Get a clear understanding of who your customers are and how to reach them
Create a brand that resonates with your target audience
Differentiate from the competition
Define the focus and direction of your marketing efforts
Maximise marketing ROI and optimise budget spend
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What’s included in a strategic marketing plan?
A comprehensive marketing plan should include:
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Company overview – a brief overview of a company’s business model, product, value proposition and customer segments
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Market goals – a list of a business’s key marketing objectives
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Target market – a review of the market environment, both internal and external, including industry review, buyer persona(s) & customer segmentation, customer’s buying/decision-making process and behaviour, competitive and SWOT analysis
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Marketing strategy – brief summary of a company’s overall marketing strategy covering the 7 Ps of the marketing mix: Product, Price, Place, Promotion, People, Process and Physical evidence
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Budgets and deadlines – an outline of the marketing budgets, limitations and deadlines
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Marketing channels and distribution – a tactical plan covering recommended tactics and channels to use in order to fulfil the marketing strategy
How can we help?
If you don’t have enough time and resources to craft a comprehensive marketing plan and strategy in-house, we can do it for you.
Our strategic marketing planning service includes:
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1-hour FREE introductory session
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2 x 1-hour in-depth questionnaire sessions with senior exec team and selected staff members to get a complete understanding of the business
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Extensive marketing plan and strategy report
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6-month tailored tactical plan covering recommended tactics and channels to use in order to fulfil the marketing strategy
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Comprehensive handover session to go through the plan and answer all your questions
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4 x 30-minute sessions to offer advice and guidance as you implement the plan available for 6 months after the handover
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Alternatively, you can also appoint us to execute the plan for you and sign up for our remote marketing management service