Marketing strategy & planning
Why do you need a marketing strategy and plan?
Whether you are a start-up looking to launch a new product, create demand and enter new markets or an established SME looking to grow and generate more clients, a comprehensive marketing strategy and plan will help you make the most of your marketing efforts.
What is a marketing strategy? And how is a marketing plan different from a marketing strategy?
A marketing strategy represents a general overview of a company’s target markets, unique value proposition, long-term growth objectives and market-oriented competitive position.
It essentially incorporates the 7 Ps of the marketing mix (Product, Price, Place, Promotion, People, Process and Physical evidence) and provides answers to the following 3 questions: Where are we now? Where are we going? and How are we going to get there?
A marketing plan, on the other hand, provides a detailed outline of the processes and tactics required to execute the marketing strategy. An effective marketing plan should set clear SMART (Specific, Measurable, Achievable, Realistic and Time-bound) objectives, budgets and deadlines.
5 reasons why you need to have a comprehensive marketing strategy and plan in place:
Get a clear understanding of who your customers are and how to reach them
Create a brand that resonates with your target audience
Differentiate from the competition
Define the focus and direction of your marketing efforts
Maximise marketing ROI and optimise budget spend
What’s included in a strategic marketing plan?
A comprehensive marketing plan should include:
Company overview – a brief overview of a company’s business model, product, value proposition and customer segments
Market goals – a list of a business’s key marketing objectives
Target market – a review of the market environment, both internal and external, including industry review, buyer persona(s) & customer segmentation, customer’s buying/decision-making process and behaviour, competitive and SWOT analysis
Marketing strategy – brief summary of a company’s overall marketing strategy covering the 7 Ps of the marketing mix: Product, Price, Place, Promotion, People, Process and Physical evidence
Budgets and deadlines – an outline of the marketing budgets, limitations and deadlines
Marketing channels and distribution – a tactical plan covering recommended tactics and channels to use in order to fulfil the marketing strategy
How can we help?
If you don’t have enough time and resources to craft a comprehensive marketing plan and strategy in-house, we can do it for you.
Our strategic marketing planning service includes:
1-hour FREE introductory session
2 x 1-hour in-depth questionnaire sessions with senior exec team and selected staff members to get a complete understanding of the business
Extensive marketing plan and strategy report
6-month tailored tactical plan covering recommended tactics and channels to use in order to fulfil the marketing strategy
Comprehensive handover session to go through the plan and answer all your questions
4 x 30-minute sessions to offer advice and guidance as you implement the plan available for 6 months after the handover
Alternatively, you can also appoint us to execute the plan for you and sign up for our remote marketing management service