Why do you need a marketing audit?
If you’ve been marketing your fintech business for some time, but you’re not seeing any traction and results, then maybe it’s time to review your marketing plan and strategy.
One of the major struggles small fintech businesses and start-ups usually face is the lack of time and resources to keep a constant eye on what’s working and what isn’t and explore new trends and tactics. So, they fall into the trap of doing the same old things over and over again.
A thorough and effective marketing review or audit can help tackle this.
What is a marketing audit?
A marketing audit is simply the process of analysing and evaluating the business marketing environment, both internal and external, looking at a company’s marketing objectives, strategies and performance.
Its key aim is to identify business’s marketing strengths and areas for improvement and come up with a tactical plan to resolve those areas, while optimising budget spend and resources.
5 reasons why you need to review your marketing plan and activities on a regular basis:
Keep your marketing activities and goals aligned
Keep track of what’s working and what isn’t
Discover new ideas, trends and tactics to try
Get insights into your competition
Maximise marketing ROI and optimise budget spend
What’s included in a marketing audit?
A comprehensive marketing audit/review should include the following:
Company overview – a brief overview of a company’s business model, product, value proposition and customer segments
Market analysis – a detailed review of who your customers are and how, why and where they are buying your product or service
Review of current marketing strategy, plan and objectives – an outline of existing marketing plan and goals, and evaluation of past marketing performance and KPIs
Competitor analysis – a detailed review of the competitive landscape and SWOT analysis
Tactical marketing plan and recommendations – an outline of key areas for improvement and tactical recommendations and actions to tackle those areas
How can we help?
If you don’t have enough time and resources to implement a marketing audit in-house, we can do it for you.
Our marketing audit service includes:
1-hour FREE introductory session
2 x 1-hour in-depth questionnaire sessions with senior exec team and selected staff members to get a complete understanding of the business
Extensive marketing audit report
6-month tailored tactical plan covering recommended tactics and channels to use in order to improve your marketing
Comprehensive handover session to go through the plan and answer all your questions
4 x 30-minute sessions to offer advice and guidance as you implement the plan available for 6 months after the handover
Alternatively, you can also appoint us to execute the plan for you and sign up for our remote marketing management service