Inbound marketing, content & lead generation
Why use inbound marketing?
Effective inbound marketing can help small businesses and start-ups increase lead generation and optimise sales conversions in an organic, cost-efficient way.
What is inbound marketing?
Unlike traditional disruptive direct or outbound marketing tactics (e.g. outdoor, TV and print advertising), inbound marketing is about organically reaching to your target audience.
Inbound marketing helps generate qualified leads or prospects who are already interested in your product or industry, and effectively navigate the decision-buying and conversion processes.
An inbound marketing strategy includes 3 key elements or stages: attracting, engaging and delighting. Its main goal is to educate and help users make informed purchase decisions by combining and applying various outreach tools and tactics such as content, social media and influencer marketing.
5 reasons why you need to use inbound marketing and have a comprehensive content strategy in place:
Generate better qualified leads and improve conversion rates
Build trust and create strong relationships with your target audience
Increase brand awareness
Build brand authority and reputation as a thought leader and expert
Boost your website’s SEO
What's included in an inbound strategy?
A comprehensive inbound strategy usually includes the following steps:
Create buyer personas – who are your target audiences and what are their preferences and interests
Identify key marketing touch points – identify key events and pain points or triggers that provoke your target audience to search for information or resources related to your products, solutions or industry
Create a list of keywords – search for relevant keywords to target and include in your content
Set clear inbound marketing objectives and KPIs – identify specific, measurable, attainable, relevant and timely (SMART) objectives for your inbound marketing efforts along with clear measures and KPIs
Develop and document your content strategy – identify what your audiences’ content needs are at each of the decision-buying stages and plan how to successfully respond to those needs
Map your lead nurturing process – identify key tools and tactics used to implement your lead nurturing process
How can we help?
If you don’t have enough time and resources to craft a comprehensive inbound and content strategy in-house, we can do it for you.
Our inbound marketing planning service includes:
1-hour FREE introductory session
2 x 1-hour in-depth questionnaire sessions with senior exec team and selected staff members to get a complete understanding of the business
Extensive inbound strategy report
6-month tailored tactical plan covering recommended tactics and channels to use in order to fulfil the marketing strategy
Comprehensive handover session to go through the plan and answer all your questions
4 x 30-minute sessions to offer advice and guidance as you implement the plan available for 6 months after the handover
Alternatively, you can also appoint us to execute the plan for you and sign up for our remote marketing management service